AlleyWatch caught up with CEO and founder Brynn Putnam to learn more about MIRROR’s latest funding, partnerships, and future growth plans to revolutionize in-home fitness workouts and beyond.
Who were your investors and how much did you raise?
MIRROR has secured $34 million in Series B-1 financing led by Point72 Ventures. Other participants in the round include lululemon athletica; supermodel, entrepreneur and philanthropist Karlie Kloss; Kevin Huvane, founder of Creative Artists Agency; Steve Lockshin, accomplished angel investor; seasoned media investors, LionTree, as well as return investors, Spark Capital, and Lerer Hippeau. This brings MIRROR’s funding to date to $72 million. Along with this investment, Point72 chairman and chief executive officer Steven Cohen will join MIRROR’s board of directors.Read Complete Article