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mParticle Raises $17.5M In Series B Funding

mParticle, a NYC-based multi-screen customer data platform, closed a $17.5M Series B funding.

The round was led by new investor Bain Capital Ventures with participation from existing investor Social Capital. In conjunction with the funding, Scott Friend, who led the investment for Bain Capital Ventures, will join the mParticle Board of Directors.

The company, which has raised $37M since inception in 2013, intends to use the funds to additional multi-screen products to market and scale operations.

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