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The New York Times Company acquires Audm, an app that turns longform journalism into audio

Audm, a startup that turns longform journalism into audio content, has been acquired by The New York Times Company, it announced this morning. While there are other services that turn news articles into audio, including read-it-later apps like Instapaper and Pocket, Audm differentiates itself by using professional voice actors to narrate the content, not automated voice technology. That makes the content more enjoyable to listen to — more like listening to a podcast, for example.

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