If you’re reading this on the subway, perhaps you’re sitting (or squished like a sardine) near an ad. Maybe for a mattress. Or tampons. Or a divorce lawyer. Or college. For a transit system with about 5.6 million daily riders — an audience of 11 million eyeballs — you can be sure ad space on the subway is coveted real estate.
“Anyone who wants to make a name in New York knows they have to be on the subway,” said Jeremy Male, chief executive of Outfront Media, the company that works with the M.T.A. to review and place the advertisements you see on your underground commute. “Think about it, you can reach virtually all New Yorkers, from young, hip urban audiences to Wall Street executives.”
So what are the criteria for getting an ad on the subway?
“Just like other advertising mediums, ads on the subway need to be legal, honest and creative in order to resonate with our audiences,” Mr. Male said. “The biggest difference is since we are working with a public service, we don’t accept political ads.”
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