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This NYC Startup is the Hottest Cube Since the Rubik’s Cube

As the weather starts cooling down it’s time to put away your gazpacho recipes and start thinking about soup. Unfortunately most soups are too salty, unhealthy, and difficult to bring on the go…until now. Introducing BOU, the healthy bouillon company that is transforming your relationship with soup. Their proprietary recipe uses less sodium and more flavors packaged into a condensed soup cube, perfect for on-the-go soup consumption. The company is backed by  AccelFoods and is already making a splash in the foodtech scene.

AlleyWatch sat down with CEO and founder Robert Jakobi, a former investment banker turned serial food tech entrepreneur (Jakobi is responsible for chocolate-covered edamame), to chat about the latest venture, how he forayed into the food space, and the company’s future plans.

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