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This NYC Startup Just Raised $13M to Deliver a 99% Open Rate

For an e-commerce business, a high click-through rate is the gold standard. Brands pull all sorts of tricks to optimize their click through and open rates on email marketing messages, when one of the channels they ignore is the channel that consumers are using most often – their mobile phone.  Attentive is a mobile marketing platform 

that can drive your e-commerce business by providing personal messages to stimulate marketing and sales growth. Communicating one-on-one has proven to be an effective mobile strategy and with Attentive, marketers will be surprised at how quickly results come in. Already working with a number of high growth startups such as Boxed, Teepublic and BarkBox, the company is proving just how imperative it is to be Attentive.

AlleyWatch chatted with CEO and cofounder Brian Long about the company, its future plans, and its most recent Series A round of funding.

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