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This NYC Startup Just Raised $1M To Leave the Pricing Up to the Algorithm For Fitness Classes

Worth is more than just what something costs in a vacuum. Other factors such as demand, the season and even the weather affect the worth of whatever you are selling. This being the case, prices should constantly be in flux to reflect this reality. This type of pricing, usually in favor of the customer, is finally being used by Dibs in the fitness industry to give you the best and most original and accurate prices available.

With their eyes set on hitting more than just the fitness industry, Dibs Founder and CEO Alicia Thomas talks about their original pricing algorithm and how it is changing the game for fitness classes around the world.

Who were your investors and how much did you raise?

Dibs’ $1M seed round was led by Gree Ventures, the investing arm of the mobile games company, and joined by Comcast Ventures’ Catalyst Fund, Caerus, and Dreamit Ventures, along with individuals.

Tell us about your product or service.

Founded in June 2015 by Alicia Thomas and Jina Wye, Dibs is a dynamically-priced technology platform, empowering brands with the ability to maximize revenue without resorting to blunt discounting, while providing users the best available rate.

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