Brands that sell their products online and directly to consumers — think Harry's for razors or Allbirds for shoes — have been able to establish major businesses because without physical stores or working with wholesale partners, they're able to deliver quality products at a reasonable price. But as Public Goods CEO Morgan Hirsh told Business Insider in a recent interview, one major flaw in the direct-to-consumer model could be that over time, people will become tired of having to buy different products from different brands. That's why in 2015 Hirsh co-founded Public Goods — an online marketplace of over 100 products (from paper towels, to toothpaste, to food products like pasta or apple sauce) all touting the Public Goods brand.
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