Everywhere you look, it seems mattress companies are opening sleep lounges with nap pods or attending major industry events like SXSW to showcase products that improve your sleep quality, and therefore your health. There’s so much competition in the mattress world these days—what does a mattress brand have to do to stand out?
Enter Sleep Number.
The brand’s new shop, which opens today in Manhattan, is not your typical retail store or mattress showroom. To keep up with the increasing competition, Sleep Number injected technology and a thoughtful, open design into the space with the goal of positioning itself as a health-and-wellness company that can truly improve sleep quality and quality of life for busy New Yorkers. With the location, Sleep Number aims to transform the traditional retail store into an experience where you can learn about the latest in smart mattresses or how mattresses connect to smart homes and fitness trackers. You can also hear about (and learn firsthand) how Sleep Number mattresses adapt to different body types to provide quality sleep for anyone.
“Our new Sleep Number store in the Flatiron District demonstrates the transformative impact of our smart bed on individual comfort, restfulness and well-being,” Shelly Ibach, president and CEO of Sleep Number, said in a statement. “We are improving lives by delivering an unparalleled sleep experience.”
Angela Gearhart, vp of brand experience at Sleep Number, called the New York store “one of those must-see retail destinations” that incorporates technology “in a way that is seamless to the experience.”
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