Smalls Raises Another $9M for its Direct-to-Consumer Cat Food Brand
Despite cats as pets outnumbering the number of dogs, cats have been overlooked with most of the focus on our canine friends, and much of the products for cats are really just repurposed from dog-centric offerings. Smalls is the direct-to-consumer human-grade cat food brand designed specifically for cats and their loyal owners. AlleyWatch caught up with CEO and Cofounder Matt Michaelson to learn more about building a cat-centric brand in a dog-centric world, the company’s biology-based approach, and recent funding round from investors that include Left Lane Capital, Founder Collective, and Companion Fund.
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