The marketing technology company BounceX has raised $31 million in growth capital financing as it plans to embark on both an acquisition and hiring spree.
Founded in 2012, BounceX refers to itself as a cloud-based behavioral-marketing company. Unlike marketing technology — or "martech" — giants like Adobe or Oracle, BounceX isn't aiming to provide software designed to help marketers manage all of their data and budgets.
Read Complete Article