Zeta Interactive, a NYC-based marketing technology company, secured $45M in funding.
Backers included FS Investments, GSO Capital Partners, Cerberus PNC Senior Loan Fund, L.P. and PNC Bank, National Association.
The capital was raised in conjunction with the closing of Zeta’s recently announced acquisition of Acxiom Corp’s (NASDAQ: AXCM) email services unit, Acxiom Impact, which expanded the company’s existing customer base and grew its percentage of long-term subscription revenue.