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Barley + Oats

Food for Female Health + the Modern Family

Details

Founded: 2015
Employees: 4
Quick Pitch:

Overview

Barley + Oats delivers nutritionist designed meals + snacks for female health + the modern family. Built upon a foundation of key vitamins + minerals to support women throughout the childbearing years, our dishes are held to an elevated nutritional standard that supports fertility, pregnancy, fetal development, breastfeeding + hormone balance. With add-ons for tots + dads, we make healthy choices easy for the entire family.

Management

CEO, Founder

Ashly Yashchin

With a background in corporate buying and a training in retail management, Ashly's core competency is analyzing data and trends to make quick business decisions that drive revenue and growth while meeting strict margin standards. With a specific background in online retail and direct-to-consumer businesses, Ashly is well versed in what it takes to grow a successful website and offer the assortment the market demands.

Chief Experience Officer

Kimberly Straub

Our CXO, Kimberly Straub comes to Barley + Oats with an extensive background in branding, PR, integrative marketing, journalism and start-up consulting. Having worked for big names like Vogue, Rodarte and Nordstrom, Kim understands the luxury consumer and how best to reach them.

Executive Chef

Alfia Muzio

A Columbia law graduate, previous chef of three prominent NYC restaurants focused on head-to-tail and cost reduction and writer for Bon Appetit magazine, our executive chef takes a business savvy approach to creating beautiful and delicious food.

Chief Nutritionist

Bonnie Johnson

With 20 years of nutrition experience and extensive work in health food research + development, Bonnie holds a Masters in Nutrition Education and is a Registered Dietician. She is a member of the Academy of Nutrition and Dietetics and a passionate advocate for healthier foods. A mother of five, Bonnie lives in Colorado with her husband and two youngest daughters.

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