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CraftHounds

CraftHounds is the first Fresh Craft marketplace for alcoholic and non-alcoholic beverages, delivering local products on-demand within one hour.

Details

Founded: 2016
Employees: 5
Quick Pitch:

Overview

CraftHounds partners with merchants/retailers across Fresh Craft categories to provide on-demand access to local products in cities around the U.S. Our model is driven by: 01 partner product sales (on-demand and subscription); 02 delivery fees (depending on location); 03 marketing fees (partner advertising). 2018 will result in: 01 90+ partner contracts (current 35) 02 3+ U.S. market launches 03 3,500+ product inventory growth (current 1,200)

Management

Founder & CEO

Logan Pepchinski

Logan brings 14 years of experience across marketing, technology, and operations. Beginning his career at Pitney Bowes, Inc., he helped lead the emerging location intelligence software product line providing marketing/sales support. Logan then transitioned into the advertising field where he has built global management experience across sectors with agencies including IPG’s Mullen Lowe Group, WPP’s Young & Rubicam and Omnicom Group’s DDB.

CFO

Bruce L. Pepchinski

Bruce has extensive financial, accounting, and operational experience across financial services, insurance and advertising/entertainment. Previously, he was the SVP, Global Network Controller at Mullen Lowe Group, managing nearly $1 billion in gross billings. Prior to that, he was a Managing Director of Marsh Inc. for 27 years, where he was responsible for over $6 billion in revenue. His work spans clients including Unilever, Google, Microsoft.

Director of Product + IT

Dan "PJ" Kohli

PJ leads custom product design, development and deployment, managing front-end and back-end activities for the CraftHounds Web Application and Mobile Application. A former U.S. Marine F/A-18 Fighter Pilot, PJ is a full stack developer and software engineer with experience in consumer tech and fintech. Trained in software development at Stanford University, PJ holds a bachelor's degree from Penn State.

Director of Marketing + Analytics

Matt Wexler

Matt spearheads the Company's omnichannel approach and strategic engagement initiatives, including B2C and B2B content, creative, advertisement, and analytics. With 14+ years in marketing development as a Group Strategy Director at major firms, including Goldman Sachs, Tribal Worldwide and DDB Worldwide, Matt holds a bachelor's degree from Franklin & Marshall College.

COO

Danny Potocki

Danny leads national growth initiatives, including strategic planning, partnerships, sales and special projects. He is former Head of Strategic Initiatives at Praescient Analytics, and leverages 12+ years of strategy, operations and business development experience with technology startups, including running his own consulting firm, Finis Ventures. Danny holds a master's degree from Harvard University and bachelor's degree from Iona College.

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