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Edamam, LLC

Technology to change the way we eat!


Founded: 2010
Employees: 12
Quick Pitch:


Edamam aims to re-imagine the way people find, shop for and cook food and thus cut through the noise of the disorganized food knowledge. Our proprietary technology and mobile-first platform, cuts the decision what to cook by 10x for our target demo: the health-conscious consumer (vegan, diabetic, gluten-free, athletes...), by delivering visual, relevant, quality recipes. Edamam is pioneering a unique transaction-based model: "iTunes" for food.


Founder & CEO

Victor Penev

Victor is a successful entrepreneur, who co-founded and sold Bulgaria’s largest Internet company, Netinfo. He has played a key role in establishing the digital efforts of BMG, Playboy and Bookspan. Victor holds a Stanford MBA.


Ivan Dimov

Ivan is a former investment banker and venture capitalist with over 15 years of substantial international experience. Former Chairman of Netinfo.

Senior Editor/Food Expert

Hannah Goldberg

Hannah has worked in the past ten years as a professional chef, restaurant critic, cookbook editor, wine importer and cheese buyer. She is an English major from Columbia with a number of food industry awards.

Development Team Leader

Dimitar Manov

Dimitar is among a select few world semantic technology experts. His background includes 20 years experience in Java/C++ and a specialization in Artificial Intelligence (Planning and Decision Making), text analysis and data extraction.


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