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Elemental Path

CogniToys are affordable, speech based learning devices that provide each child a fun, personalized and educational play experience.


Founded: 2014
Employees: 8
Quick Pitch:


Elemental Path has created CogniToys - named to Time Magazines "Best Inventions of 2015" and awarded "Best use of AI in Education" by the AI Awards. CogniToys are powered by our cloud based personality engine that enables easy creation of custom speech based personalities. We plan to simultaneously scale CogniToys and license the software (2017) to non-competitive industry focused partners.


Co-founder and CEO

Donald Coolidge

Donald spent 8 1/2 years in the Marine Corps and served a year in Iraq. He is active in non-profits and currently serves as the director of the NYC chapter of Vets in Tech. Donald cofounded and served as the CEO of Majestyk Apps. A NYC based creative agency that helps clients build and scale their technology platforms.

Co-founder and CTO

John Paul Benini

John Paul is a former Wall Street trading systems designer where he built hi-frequency low latency trading systems for Morgan Stanley, Nasdaq and more. Prior to founding Elemental Path JP served as CTO of Majestyk Apps.


Sean O'Shea

Sean attended Iona College where he majored in Computer Science and built his first app while a freshman at Iona. Since, he has built and launched multiple apps and has become well rounded in launching new products. His expertise is iOS and Android development.

Head of Product

Digant B. Dave

Digant graduated from RPI with a dual degree in Mechanical Engineering and Product Design. He was the first Sr. Mechanical Engineer at Makerbot before joining the Elemental Path team. Digant is skilled in creating new products and organizing the team involved in manufacturing and launching the product.

Lead Content Producer

Danny Friedman

Danny is in charge of overall content strategy, creation and 3rd party content integration. Danny helps bring CogniToys to life. Danny is a former Special Education teacher and was a content creator at Sesame Workshops.


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