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Like Fair trade, Gender Fair rates companies and organizations on gender fairness, which if they meet the standards, then pay to be certified Gender Fair.
Gender fair rates companies on Gender Fairness using a proprietary, transparent and objective methodology. We make money by certifying companies that meet the standard. We started with F500s, and are starting to sell audits and certification to SME's, sport teams, colleges and organizations-- becoming like ISO 9000 of Fairness. Ratings can be a profitable business. J.D.Power sold for $1BN, Fair Trade and B Corps take in $6M $13 M a year.