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Greats

Brooklyn born men's sneaker brand offering classically designed sneakers with luxury materials starting at $59.

Details

Founded: 2017

Overview

In 2007 Ryan and Jon had discussed an early idea for GREATS but didn't do anything with it. Then, in late 2012 they got together and said, "What if?" What if we built a vertical men's footwear brand that made high quality product and sold it direct to the consumer at a value price. Ryan and Jon knew that the wholesale business of selling to 3rd party retailers was inefficient and that inefficiency was paid for by you, the customer, in the form...

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