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Heritage Link Brands, LLC

All humans have vices. Heritage Link Brands' portfolio of sustainable products gives consumers a reason to feel good about indulging in their guilty pleasures!

Details

Founded: 2005
Employees: 7
Quick Pitch:

Overview

HBS Alumni Selena and Khary Cuffe launched Heritage Link Brands when they learned South Africa’s $3 billion wine industry had less than 2% black ownership (despite blacks representing 80% of the country’s population). Today HLB is the largest importer and marketer of black-produced wine from Africa and its Diaspora. Its wines are available in 40+ states, served worldwide aboard three airlines, and in 2,500+ retail establishments globally.

Management

Co-Founder and CEO

Selena Cuffe

Selena Cuffe is a marketer at heart. Her experiences include serving as a director for CIEE (ciee.org) and brand manager for P&G. At P&G, she oversaw the Pringles brand North America marketing budget and owned the African American and Hispanic marketing plans. Cuffe is a graduate of Stanford University and holds an MBA from Harvard University. She serves on the Stanford BOSP Advisory Council and the Harvard Business School Alumni Board.

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