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Huegroup
Huegroup is the color intelligence platform providing color analytics to rationalize and optimize color product and brand decisions that drive business value
Details
Overview
85% of consumer purchasing is impacted by color yet the tools used to make an effective color decision with a clear ROI are still antiquated. The lack of relevant color data to support design, marketing and buying decisions, often leads to suboptimal results like inventory, inefficient user experience, and lack of brand differentiation. Huegroup offers SaaS solution providing color data to optimize business value of color decisions.