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I-ELLA.com

Gilt Groupe meets eBay. Named ‘Top 10 NYC Startups to Watch” by Time Inc. Online curated marketplace to BUY, SELL, BORROW + SWAP fashion.

Details

Founded: 2010
Employees: 3
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Overview

Tapping into the $3.5 billion dollar resale industry, I-ELLA.com allows its 50,000+ members to BUY, BORROW, SWAP + SELL fashion apparel, shoes, handbags and accessories. Members can also send items directly to I-ELLA to photograph and list on their behalf. The company was recently named ‘2011 Best of the Web’ by InStyle Magazine which has over 10.5 million monthly subscribers. The company soft launched Sept. 2010 and fully opened April 2011.

Management

Founder + CEO

ELLA T GORGLA

Named Inc. Magazine’s ’11 Leaders to Watch in 2011’ along side Sheryl Sandberg, COO of Facebook, Ella Gorgla is the founder + CEO of I-ELLA.com. She received her BS from The Ohio State University and MBA degrees conferred from both Columbia Business School and London Business School. Prior to founding I-ELLA, she spent over 10 years as a Business & Strategy Consultant for Ernst & Young, Arthur Andersen, IBM and Goldman Sachs.

STARTUP ADVISOR

BETH FERREIRA

Beth is the former VP of Finance & Operations of Etsy.com, the largest on-line marketplace for all things handmade with over $200 million in annual sales. She was also a member of the investment team at Flatiron Partners. Beth was recently named COO of Fab.com. She received her bachelors from the University of Pennsylvania and MBA from Wharton.

FINANCE ADVISOR

ALICIA SYRETT

Alicia Syrett is an angel investor with over 10 years experience in the Private Equity space. She is a graduate of the University of Pennsylvania with MBA degrees from both Columbia and London Business Schools.

MEDIA ADVISOR

RAMONA SCHINDELHEIM

Ramona Schindelheim is a two-time Emmy award winning producer and former Executive Producer of CNBC Daytime.

ELLA GORGLA

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