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The Trusted Way To Hire a Caregiver On Your Own


Founded: 2014
Employees: 10
Quick Pitch:


LeanOnWe is a uniquely designed home care company addressing the needs of the wildly underserved hire-on-your-own market. Our managed marketplace bridges the gap between what customers want from a traditional home care agency but love when hiring privately successfully helping families slash their costs by up to 50% while controlling who comes into their home via the most highly vetted network of caregivers that exists.


Founder and CEO

Ron Gold

Ron knows care because he needs it every day. A former Wall Street executive, Ron's career was cut short in 2011 when a sleeping driver hit his bicycle head on. Ron’s near-fatal tragedy and new life as a paraplegic opened his eyes to home care and the challenges careseekers face. In confronting his new situation, Ron likes to quote this line from the movie Shawshank Redemption: “Get busy living or get busy dying.” He got busy starting LeanOnWe.

Co-Founder and Chief Customer Officer

Betsy Gold

In the wake of her husband's accident, Betsy was thrust into the role of care manager, care advocate, and caregiver. She embraced that role becoming a home care expert. The high standards she developed and used to screen Ron's caregivers have become the bedrock for how LeanOnWe screens its caregivers. Betsy leads the Care Advisor Team that supports our customers. Before LeanOnWe, Betsy was an award-winning journalist and business editor.

Vice President of Care

Denise Kuhbier

Denise has been working in home care for more than 25 years. She is a Registered Nurse, a Certified Case Manager, an Aging Life Care Professional™, and a Nursing Home Administrator. At LeanOnWe, she is responsible for screening and managing all of our caregivers. She also applies her in-depth knowledge of our caregivers to support the Care Advisor team.

Co-founder and Chief Operating Officer

Mike Lasday

Mike, a LeanOnWe co-founder, is responsible for the day-to-day operations and finances of the company as well as managing the company's strategic planning and visioning processes. Before joining LeanOnWe, Mike enjoyed a 19-year career in leadership education in which he inspired over half a million young people. His book “Me First Leadership: It’s Not What You Think!” was published in 2013 and became an immediate bestseller.


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