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The Trusted Way To Hire a Caregiver On Your Own


Founded: 2014
Employees: 10
Quick Pitch:


Uniquely designed for the $75 billion home care industry, LeanOnWe's managed marketplace bridges the gap between what customers want from a traditional agency but love when hiring privately. With LeanOnWe, families slash costs by 20-30%+ while controlling who comes into their home, plus get everything they want with hiring privately but never had -- the most highly vetted caregiver network in the U.S., guidance, insurance, emergency caregivers.


Founder, CEO

Ron Gold

Ron was a managing director at Barclays when his 25-year career was cut short in 2011 by a sleepy driver who crashed head on into his bicycle. Ron's new life as a paraplegic literally threw him into the dysfunctional, expensive, and confusing home care market. Seeing first hand the challenges faced by 60 million Americans needing home care and using his Ivy League training, Ron designed the type of service he wanted with overwhelming results.

Co-Founder, Chief Customer Officer

Betsy Gold

In the wake of her husband's accident, Betsy was thrust into the role of care manager, care advocate, and caregiver. She embraced that role becoming a home care expert. The high standards she developed and used to screen Ron's caregivers have become the bedrock for how LeanOnWe screens its caregivers. Betsy leads the Care Advisor Team that supports our customers. Before LeanOnWe, Betsy was an award-winning journalist and business editor.

Senior Vice President of Care

Denise Kuhbier

Denise has worked in home care for almost three decades. She is a Registered Nurse, a Certified Case Manager, an Aging Life Care Professional™, and a Nursing Home Administrator. At LeanOnWe, she applies her in-depth knowledge to support the Care Advisors who help customers and she is responsible for overseeing the caregiver network. Denise's insight about the pitfalls of the industry were pivotal to helping LeanOnWe design a better model.

Co-founder, Chief Operating Officer

Mike Lasday

Mike is responsible for the company's day-to-day operations and finances. He also oversees strategic planning and visioning, and is responsible for LeanOnWe's expansion into new markets. Before LeanOnWe, Mike enjoyed a 19-year career in leadership education in which he inspired over half a million young people. His book -- “Me First Leadership: It’s Not What You Think!” -- was published in 2013 and became an immediate bestseller.


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