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Measurence Inc.

We are the Mixpanel of physical retail. Through off the shelf, wifi sensors, we deliver a cloud-based contextual analytics and proximity marketing platform


Founded: 2014
Employees: 3
Quick Pitch:


We deploy in-store devices that act as wifi sensors, and can be expanded with iBeacon or NFC. These off-the-shelf modules, powered with our software, collect non-personal location information from smartphones, with no need for active engagement. We use this data to analyze and predict behavior for contextual retail analytics. Our APIs and SDKs allow us to implement apps for social wifi, CRM, proximity marketing with iBeacons engagement, and more.


CEO and co-founder

Elio Narciso

Helping retailers transform stores into physical websites, and developers promoting apps, through mobile analytics and marketing. Angel to great entrepreneurs. MIT Sloan Grad. I helped launch Reliance in the US in 2007. CO-founded and later sold the majority of Zero9 (mobile content VAS) for $50M in 2008. Did a buyback of their US subsidiary in 2010, and merged it with a mobile advertising agency that I had started a year prior (mobAVE).

CTO and Co-founder

Federico Feroldi

Founded Coderloop and later sold it to Gild, the only italian-bootstrapped tech-startup that we know of, to be acquired by a Silicon Valley company. Hacked at Gilt Groupe, Yahoo, Vodafone, in many different countries. Engineer at heart!


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