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Mira
Mira is the 'crowd analytics' platform, anonymously aggregating demographics, interests, and other attributes from mobile devices near a given physical location
Details
Overview
Instead of making our devices contextually aware of the world around us, Mira makes the world contextually aware of us. We're leveraging crowd analytics in two ways. Our primary focus is to bring real-time targeting based on a nearby audience to Digital Out-of-Home Media (digital signage). Additionally, we use the same data to help brick and mortar retailers visualize and understand their shoppers' demographics, interests and other attributes