CEO
Bob Lieber
Founder/CEO of six marketing services startups, including LLKFB, sold to Omnicom (OMC:NYSE). Expertise in “behavior change marketing” and CRM. Created marketing solutions for nearly 20% of the Fortune 100.
You are here
Promotia
Promotia is revolutionizing promotional marketing with an algorithmic, data-driven platform to help merchants answer the question "What Offer Should I Run?"
Details
Overview
Millions of times a day, merchants large and small ask this one question: "What offer should I run? On my home page? In email? On Facebook?" The current decision-making process is flawed -- 67% of promotions fail to break even. Promotia solves this with a SaaS platform that analyzes relevant data and auto-recommends the best performing promotional offers. Custom analytics monitor and adjust offers to ensure that goals are met and exceeded.
Management
R&D
Jeffrey Green
Strategic Planning at Saatchi & Saatchi. NYU/Stern School of Business Professor for 9 years. Expertise in consumer behavior, market research. Co-inventor of Offer Engineering (patent pending).
CTO
Andrew Bocskocsky
Full stack engineer. Started data-driven software company gramercy360 while a sophomore at Harvard. Worked at Palantir Technologies. Expertise in data-driven distributed systems. Author, “Hot Hand Research” published in WSJ, Feb. ‘14.