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RUE CINQ

Online luxury cosmetics shop that leverages a proprietary algorithm and vast product database to provide automated skin care & cosmetic product recommendations.

Details

Founded: 2016
Employees: 3
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Overview

We will be the leader in online cosmetics consultation, providing a unique and personalized shopping experience through our proprietary SKIN MATCH TECHNOLOGY. Developed with independent experts, including dermatologists, ingredient specialists, allergists, and makeup artists from Switzerland. Matching product and customer data to give every customer the best selection of products and brands customer insight like they never had them before.

Management

Visionary Lead / Company Guidance

Estella Benz

Estella Benz is a seasoned executive-level professional with more than eight years of experience in brand management, marketing, advertising, and communications. Applying her education from the Swiss Marketing and Advertising Institute (Zurich) and the Fashion Institute of Technology (New York), she combined her passion for empowering women to be their best with her lifelong affinity for beauty and cosmetics to form RUE CINQ.

CTO / Lead Development

Robert Baumgartner

Robert has several years of experience as a web and mobile app developer and designer in Switzerland and the United States. He studied Visual Communications at the Zurich University of the Arts. Prior to RUE CINQ, Robert cofounded Priott, an award-winning design and interaction agency in the heart of Zurich. Later on Robert co-founded Odoson and started combining design with new technologies.

E-Commerce Success

Anja Morhardt

Anja Morhardt is an expert in online performance marketing and e-commerce. She has studied market and advertising psychology in Hamburg, Germany as well as a degree in Business Administration form the University of Applied Sciences (Pederborn). Her daily goal is to give all of our customers a seamless shopping experience at RUE CINQ.

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