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SipScience

Analytics & Digital Targeting for the Beverage Alcohol Space

Details

Founded: 2015
Employees: 4
Quick Pitch:

Overview

SipScience is a Data company that provides an On-Premise Analytics Platform for the Hospitality market focusing on out of home beverage alcohol consumption tracking and attribution. We enable brands, agencies and marketers with consumer insights unlike any out there. We offer proprietary targeting/segmenting, media delivery and measurement capabilities in conjunction with syndicated POS data and close the engagement loop.

Management

CEO

Ayan Roy

Ayan leads efforts in data collection and analysis. He established relationships with multiple research companies and alcohol entities to aggregate data and deliver on-premise insights. He previously worked as a Foreign Exchange Analyst at Greenwich Associates. At Sony Pictures, he conducted audience polling and developed a data science team to advise on film acquisition and distribution. Ayan is an alumnus of Northwestern University.

CTO

Kris Boros

Kris leads efforts in ad-tech development. Bringing 16 years of experience in product management, he is Director of Enterprise Program Delivery at Walmart Labs. He was previously Director of Product Management for Catalina Marketing where he served media and retail solutions by leading digital products focused on targeting and measurement of 90 million households. Kris is an alumnus of the McCormick School of Engineering.

COO

Christopher Caruso

Christopher leads efforts in consumer targeting, activation and measurement across digital channels. A 13 year veteran of The Nielsen Company, he served as VP of Programmatic Enablement at Nielsen Catalina Solutions. Prior to his recruitment as the third employee of NCS, he worked in CPG data operations and earned a ASQ Certification as a Six Sigma Black Belt. Christopher is an alumnus of the Rochester Institute of Technology.

VP of Operations

John Paddon

John leads efforts in hospitality market outreach and venue onboarding. He brings over 20 years of on-the-ground experience in various capacities in the hospitality space, including as Director of Wine at Caesars Palace in Las Vegas, where he led staff management, training and software deployment. John is also the founder of PowerfulThirst.com, a website highlighting news and insights for beverage professionals.

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