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Upswing International

Upswing improves the lives of small business owners and managers by delivering actionable insights based on customer feedback for confident decision-making.

Details

Founded: 2015
Employees: 3
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Overview

Whether the goal is to optimise an operational business, fix a struggling business or expand a successful one, small business owners and managers need access to the right data and information to make confident decisions that leave little room for costly errors. Upswing provides customer insights and recommendations that help business owners understand what works to get customers in the door and what is preventing them from coming back.

Management

Co-Founder

Marc Muhlenbach

Marc has been involved in and worked for various start-ups in the market research, tech and food sectors in pre-revenue, growth and (post-)acquisition stages. He has over six years of experience in market research, advisory and consulting leading one of the most profitable departments for one of the world’s largest information and insights providers and 2 years of experience as CMO in a tech start-up focused on business growth solutions.

Co-Founder

Ty Abonil

Ty is an entrepreneurial product designer, developer and technologist who has worked at some of the most iconic product launches in North America. He has experience in a senior product role at Amazon, designed and built an EdTech web app and is currently pursing a Masters in Computer Science at Georgia Tech, specializing in Machine Learning. Ty also holds an MBA in digital marketing from IE Business School as well as a BSc in Engineering Physics.

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