You are here
Highwire PR
Content Written by Author
Saturday, September 5, 2020 - 9:51am
Managing investor expectations and capital during a crisis can be challenging for companies at all different stages. At the onset of the pandemic in 2020, many companies were faced with concerns about visibility into the upcoming financial information and their ability to “weather the storm” with their existing balance sheets. Many publicly-traded companies initially responded […]
The post Gilmartin Group Shares 2Q Earnings Takeaways appeared first on HighwirePR.
Saturday, August 29, 2020 - 9:45am
I recently connected with tech reporter extraordinaire (and one of my personal favorite people to work with), Jessica Hardcastle, the managing editor of SDxCentral covering next-generation data centers, security, and software-defined storage. We chatted about what she’s been working on during COVID-19 and how the pandemic has shaped her coverage. See below for a Q&A […]
The post COVID-19’s Impact on the Cyber Media with SDxCentral’s Jessica Hardcastle appeared first on HighwirePR.
Friday, August 28, 2020 - 9:38am
Image by Charles Deluvio Nailing down a customer for your PR program can be tough, but garnering coverage with your most vocal influencers is a home run. Customers validate and add color to your story, and oftentimes reporters require that third-party reference to help make a case for their article. When you hear that […]
The post How to Engage with Customers to Elevate Your Brand appeared first on HighwirePR.
Thursday, August 27, 2020 - 7:04am
Women’s Equality Day was designated in 1973 as a day to commemorate the passing of the 19th amendment but also to call attention to women’s continuing efforts toward full equality. Women’s Equality Day was the culmination of a massive peaceful civil rights movement by women, beginning at Seneca Falls in 1848, and though we as […]
The post Women’s Equality Day and The Road Ahead appeared first on HighwirePR.
Tuesday, August 25, 2020 - 7:52am
The coronavirus has wreaked havoc on communities, health systems and economies across the globe, causing immeasurable damage wherever it has hit. It has, however, also created some opportunities for technologists to invest their creativity and innovation towards developing positive solutions to the myriad challenges left in its wake. While the health crisis remains the most […]
The post Problem Solving in Creative Ways –COVID-19 and the Commerce Industry appeared first on HighwirePR.
Wednesday, August 19, 2020 - 8:12am
How do you make the most powerful impression as you prepare for a financing round or IPO? By illuminating your company’s successes, its strong financial future, and the C-suite of visionaries behind the brand. Even in times of crisis or economic recession, focusing on the power of a strategic, IR/PR communications approach should always be […]
The post How A Solid IR/PR Strategy Can Help Win Over Investors Amid a Global Pandemic appeared first on HighwirePR.
Thursday, August 13, 2020 - 8:10am
When I first learned about Highwire, I was drawn to the amazing office culture and one of Highwire’s core values – collaboration. Fast forward to my start date –which was one week after shelter-in-place orders had just been announced due to COVID-19 — and I had to rewire and adjust to working from home, all […]
The post Virtual Walker: Reflecting on My Fully-Remote Internship appeared first on HighwirePR.
Saturday, August 8, 2020 - 8:44am
Got Zoom fatigue? Dreading yet another dial-in? The pandemic has given us a new vocabulary (virtual happy hour, anyone?) but perhaps one word has been overused more than any other in the last few months: Webinar That’s where our new eBook comes in, ready to answer that question: What if it wasn’t a webinar? Download […]
The post What If It Wasn’t a Webinar? This Free eBook Is a Blueprint for Virtual Event Success appeared first on HighwirePR.
Saturday, August 1, 2020 - 8:44am
The coronavirus pandemic has caused a number of disruptions in the world of tech industry events – and next week’s now virtual Black Hat is no exception. In response, businesses are getting creative and rethinking their approaches to the usual networking, presentations and panels we see at in-person conferences. This week, Highwire’s Security Practice is […]
The post The Future of Work: The Biggest Threats to a New 21st Century Work Life appeared first on HighwirePR.
Friday, July 31, 2020 - 7:44am
Yesterday, for the first time, top executives from Google, Facebook, Apple and Amazon teleconferenced into the Capitol for an antitrust hearing in front of the House Subcommittee on Antitrust. Facebook’s Mark Zuckerberg, Amazon’s Jeff Bezos, Google’s Sundar Pichai and Apple’s Tim Cook sat (virtually because of COVID-19 fears) for questioning from Democrats and Republicans. The […]
The post Tech Titans Zoom in to Washington’s Antitrust Hearing appeared first on HighwirePR.
Friday, July 31, 2020 - 7:44am
The coronavirus pandemic has caused a number of disruptions in the world of tech industry events – and next week’s now virtual Black Hat is no exception. In response, businesses are getting creative and rethinking their approaches to the usual networking, presentations and panels we see at in-person conferences. This week, Highwire’s Security Practice is […]
The post Election Security and Protecting the Vote appeared first on HighwirePR.
Thursday, July 30, 2020 - 8:39am
The coronavirus pandemic has caused a number of disruptions in the world of tech industry events – and next week’s now virtual Black Hat is no exception. In response, businesses are getting creative and rethinking their approaches to the usual networking, presentations and panels we see at in-person conferences. This week, Highwire’s Security Practice is […]
The post Crisis and the Cloud: New Security Challenges of Accelerated Adoption appeared first on HighwirePR.
Thursday, July 23, 2020 - 10:20am
Black Hat is going fully virtual this year, which means attendees will miss out on the late night networking at parties and hallway conversations on the latest major research and industry rumors (but maybe not the swarm of grasshoppers that took over Vegas last year). With companies no longer able to tap into the in-person […]
The post Reaching Your Audience at the First-Ever Virtual Black Hat appeared first on HighwirePR.
Thursday, July 16, 2020 - 11:01am
The coronavirus health crisis has had an impact on every aspect of our lives in recent months. Imagine you are the editor of a publication written for those that work in healthcare. The impact in their virtual newsroom has been especially profound. As editor in chief at HIMSS media, Jonah Comstock is working through the […]
The post PR to Support the 24/7 Coronavirus News Cycle appeared first on HighwirePR.
Wednesday, July 15, 2020 - 10:05am
This pandemic has led to a sharp reset, forcing many of us to evaluate what we really need and want. This reset has spared no area of our lives, including the products we choose to invest in. If launching a consumer product was in your fall roadmap before the pandemic, we don’t necessarily think you […]
The post Should You Launch a Consumer Product in a Pandemic? appeared first on HighwirePR.
Tuesday, July 14, 2020 - 9:23am
We’ve now entered Phase 3 of reopening as coronavirus lockdowns are lifted, including returning to work. But rather than feel relief, many are experiencing increased anxiety at the thought of entering the office. With one in five U.S adults experiencing mental illness each year, the added anxiety of returning to work has only further agitated […]
The post Communications is Paramount in a Successful Return to Work appeared first on HighwirePR.
Wednesday, July 8, 2020 - 8:42am
I caught up with one of the newest members of the Enterprise Team at Highwire, Jay Ouellette, senior vice president in the Boston office, to hear more about his background in PR and how he’s helping clients evolve and succeed during the pandemic. What’s your favorite aspect of the PR tech space? I’m naturally competitive […]
The post Team Member Spotlight: Jay Ouellette appeared first on HighwirePR.
Tuesday, July 7, 2020 - 7:38am
In the past four months, we’ve had to adjust the way we interact and how we think about our health and well-being. This shift has drastically changed our vision of the future (what will life look like post-COVID? How much will it change?) and it has many wondering how technology will make a difference in […]
The post Privacy During COVID-19 appeared first on HighwirePR.
Tuesday, June 30, 2020 - 7:32am
The media landscape has gone through drastic changes. Americans have an insatiable appetite for news, but newsrooms are facing a dilemma with reporters changing their beats to cover the growing crisis, to spikes in furloughs and layoffs which leaves reporters strapped for time. As PR practitioners, this dramatically impacts not only how we should be […]
The post Transitioning to Content Development in the New Media Landscape appeared first on HighwirePR.
Friday, June 26, 2020 - 11:32am
During the past three months while adhering to state/local/federal directives on how best to mitigate the spread of COVID-19, citizens around the globe have been faced with many challenges and new normals. In the field of marketing and communications we’ve been used to face-to-face, personalized engagements whether it be in the office, meeting onsite with […]
The post Thinking About Your Media Engagement During a Pandemic appeared first on HighwirePR.