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If you want to level up your Google Analytics skills, then this workshop is for you. Google Analytics can be intimidating at first, but the insights are far too valuable to ignore. Join Stephen on Tuesday, May 22 from 9:00am - 12:00 noon for a hands-on workshop on how to maximize Google Analytics for actionable marketing insights to drive business growth! In this workshop, Stephen will walk through the most insightful parts of Google Analytics, optimal settings, and most importantly, what business questions GA can answer. Ideally, you'll have the GA tracking code already installed so data is flowing that we can look at. Although if you just want to watch and soak it all in, that's fine! Experiential Learning During the workshop, you will immediately apply your learning with individual and group hands-on exercises including: · Configure your Google Analytics setup correctly with a 15-point Quick Start Audit · “Pop Quiz” Exercises to test your skills in real-time · Personalize customizations including reports, audience segments, dimensions, and alerts
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