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Influencer Marketing: Strategies for Startups



119 W 24th St
New York, NY 10011
United States


Wednesday, February 13, 2019 -
6:30pm to 9:00pm


Influencer marketing has become a staple in many companies’ marketing mix, alongside their social media and content strategies. But it’s still a relatively new marketing tactic. Many still aren’t sure how to implement an influencer marketing campaign, how to find the right influencer for their brand, or where to begin. That’s why we’ve brought together influencers and marketing strategists to share their best tips and advice when it comes to influencer marketing. Join us as we discuss Finding the right influencer for your brand Compensating influencers Creating an influencer marketing strategy Pitching an influencer your product Measuring the effectiveness of your campaigns Selecting the right tools & social media platforms Preparing for future trends in influencer marketing & social media And much more! About the panelists Kate Artemyeva, Head of Influencer Relations at Scentbird & Deck of Scarlet - Kate Artemyeva is a seasoned communications and social media specialist and is currently the Head of Influencer Relations at Scentbird and Deck of Scarlet. From 2012 to 2015, she co-founded the first online magazine for young entrepreneurs HungryShark in her native Russia. Prior to that, Kate held the position of senior social media manager at the luxury decor company ANNA by Rablabs. Kate currently lives in NYC and although a dog person at heart, she shares her apartment with her beloved cat. Ian Borthwick, Director of Influencer Marketing at SeatGeek - As Director of Influencer Marketing at SeatGeek, Ian leads the brand’s endorser marketing efforts, primarily on social media and audio. Over the past three years, SeatGeek has been at the forefront of influencer marketing. Ian has executed 3,500+ campaigns with over 250M views from leading names such as Casey Neistat to Lilly Singh, David Dobrik to Alex Morgan (Video) and partnered with major podcasts such as Pardon My Take, The Bill Simmons Show and and Pod Saves America. Prior to SeatGeek, Ian worked across Event, Sponsorship and Athlete Marketing at Wasserman Media Group. Anjelika Kour, Founder of DigitalDesign.NYC, & SM Influencer (@globalnewyorker) - Anjelika founded DigitalDesign.NYC in 2014. Based in New York City, DigitalDesign.NYC is a web and mobile design and development company specializing in UI/UX for apps and SEO-first web. As an entrepreneur and tech influencer, Anjelika has become deeply involved with the startup ecosystem in the New York City, as well as around the world. She is known for her consulting advice on design, UI/UX, front-end & back-end development, strategy, funding, and other business goals - offering pragmatic direction for growing an early stage company. Beyond her advocacy for startup brands and companies, Anjelika Kour is a strong supporter of all things Women-In-Tech and Influencer Marketing. As an influencer, Anjelika has over 100k Instagram followers and has worked with brands like Rolls Royce, Dior, Verragio, and more. Schedule: 6:30 - 6:50: Drinks & Networking 6:50 - 7:50: Panel 7:50 - 8:15: Audience Q&A 8:15 - 9:00: More Drinks & Networking