You are here

Marketing For CREtech Startups: What Works (And What Doesn’t)



33 Irving Place
New York, NY 10003
United States


Wednesday, November 20, 2019 - 1:00pm


In the next #DreamitLive, Urbantech Managing Director Andrew Ackerman will be speaking with CREtech CEO Michael Beckerman about the latest trends in innovation in the commercial real estate industry. Michael Beckerman runs CREtech, the largest event, data and content platform in the commercial real estate tech sector. This position gives him an unparalleled vantage point on emerging tech trends, which technologies are having the biggest impact, and how leading organizations are adapting their companies to integrate technology. This episode will touch on key topics like: The appetite for technology at leading firms How startups can succeed in pitching to enterprise-level companies Challenges to tech adoption in the sector What works and doesn’t work when marketing an early-stage product Which areas in CREtech are oversaturated or “played out”