You are here

Trust by Design: The toolkit to make customer trust a competitive advantage



Betaworks Studios 29 Little W 12th St
New York, NY 10014
United States


Monday, February 18, 2019 -
3:30pm to 5:30pm


Almost every business is now an information business. Yet so few have a clear information strategy, manage information risks adeptly and utilize their strategy to create competitive advantage. This transformational toolkit can take root with the executive level, product management, designers, data scientists, or engineers. This is how you get started making trust your competitive advantage. With privacy moving to the forefront of people's minds all around the world, many organizations are scratching their heads - searching for ways make data sharing (or a lack of it) valuable, meaningful and engaging for their customers. This goes beyond static policies. It's about operationalizing strong data ethics. It's about bringing to life proactive privacy and security. It's about making privacy part of the value proposition. It's privacy as a competitive advantage. “Years ago I urged people to embed Privacy, by Design. With trust at an all-time low, it's now time to design for trust. And the best way to overcome the trust gap is with Data Trust by Design. This is an essential ingredient to enabling user empowerment." — Ann Cavoukian, Ph.D., LL.D. (Hon.), M.S.M. Privacy by Design Centre of Excellence, Ryerson University In this hands-on workshop Nathan Kinch, CEO of Greater Than X, will guide you through a practical Data Trust by Design activity. Together we'll produce trustworthy outputs that inform, empower and enable people to make simple and active choices about how their data is and isn't used. Greater Than X is also gifting all of you a copy of their new playbook, Data Trust by Design (launching February 8) Agenda Nathan will kick off with a quick overview of the behavioral, regulatory and technological shifts impacting the personal information economy (10 mins) An introduction to Data Trust by Design, why it exists and the results it has produced to date (10 mins) We'll then break out into small groups, select a focus and begin our design challenge (20 mins) Two groups will then come together and present their output to the other group. We're focused on testing two key things; comprehension and efficacy (20 mins) After putting our output to the test and documenting what we learn, we'll come together as a group to share what we've learned, discuss the challenges and ask the tricky questions we feel are yet to be answered (20 mins) The workshop will conclude with a quick wrap up. Nathan will also share further resources to ensure you're supported in your designing for trust journey Trainer Nathan Kinch, Co-founder and CEO at Greater Than X Building upon his leading work in the Personal Information Economy, Nathan founded Greater Than X to help organizations find better ways to deliver customer-centric products and services. Prior to this, Nathan managed product innovation portfolios for large corporates in Australia and was founding CEO of a venture-backed sports analytics start-up. Earlier in life, he was an elite athlete. In his role at Greater Than X, Nathan helps leading organizations operationalize strong data ethics, Privacy by Design and Data Trust by Design to build more trusted and valuable organizational structures and customer propositions. Event Schedule 3:30pm - 5:30pm Trust by Design Workshop in Library Room 5:30pm - 6:00pm Post workshop Q&A with Nathan and attendees in the main lounge 6:00pm - 6:30pm Networking, food, and drinks 6:30pm - 8:30pm Ethics in AI Event The workshop is over and we'd love for you to stay for our follow-up Ethics in AI event. After dozens of events on the power and applications of AI, we are proud to feature a special event focusing on exposing some of the risks of AI, and, perhaps more importantly, what can be done. Former Google consulatnt Joe Toscano will shed light on some of the dark patterns of modern applications and concerns of job automation. How can regulation be both protective while still supporting innovation? We continue exploring on a panel with Joe Toscano and Nathan Kinch on the risks of information asymmetry and danger of data breaches and how understandable AI and other techniques can rebuild trust.