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Nike Fuel Lab

With Nike+ and NikeFuel, our mission is to help athletes* reach their true potential. We know this is an ambitious goal. We know that success takes dedication and teamwork. That’s why we’ve launched the Nike+ Fuel Lab, a partnership program designed to connect Nike with industry leading companies who share our commitment to using emerging technologies to create better solutions for athletes*.



“You have a far greater chance in life winning as part of a team than as an individual.”

Every day, Nike connects with hundreds of millions of athletes in 190 countries across six continents, and the Nike+ community is approaching 30 million members. But helping people realize their potential is hard. It’s a team sport.

Our company started with a handshake, and we fundamentally believe in the power of collaboration. That’s why we’re working with partners who share our mission and have a comprehensive platform as well as compelling product designed with one purpose in mind: to help people reach their goals.

Nike will bring Nike+, NikeFuel, the full power of our motivational brand and more than 40 years of athletic insight. Our partners will add world-class expertise, products, and services. Together, we’ll launch unique solutions for all athletes* - providing new ways to track, train, and triumph.