As anyone familiar with Google Analytics knows, the platform has kept its keyword data hidden for some time. A number of years ago, it was possible to understand the exact words users searched to find your site, but in 2011, Google began witholding that information, and much of the data became '(not provided)'.
Google claims this was a move towards greater privacy, on the basis that users' website browsing habits are private and personal information. By a happy coincidence for Google, this move encourages web marketers to move towards Google Adwords in order to test out different keywords for clickthroughs and conversions -- but that is a paid service.
There are now a number of ways to unlock (not provided) data. They are all legal, and all give marketers essential insights into where to focus their efforts when optimizing their websites.Read Complete Article