Above: ActionIQ is a new marketing activation platform. (Image Credit: ActionIQ)
Marketing activation platform ActionIQ has raised $30 million in funding from Silicon Valley venture capital firm Andreessen Horowitz.
The New York company said it can unify the data that is flooding into marketing organizations. With ActionIQ, marketers can take any data signal from one channel, such as the web, and market to the same customer in another channel, such as mobile. This allows large companies to tame the data flood and automate truly personalized, seamless, and predictive experiences for customers.
Previous investors Sequoia Capital and FirstMark Capital also participated in the round, and Shutterstock came on as a new investor.
Read Complete Article