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AR vs. VR: Virtual Reality Dealmaking Explodes

VR went from less than 25 to almost 100 deals in 2015, although deal activity ticked down in the first quarter of this year. Magic Leap drives funding for AR.

Just this past quarter, augmented and virtual reality (AR/VR) startups saw a 347% increase in funding, fueled mainly by Magic Leap‘s massive $793M Series C.

With the debate around AR/VR revolving around which technology will see faster diffusion and adoption, we used CB Insights data to track investment pouring into AR versus VR.

We labeled companies under these definitions:

  • Augmented reality (AR): a hybrid reality that incorporates the real world with a rendered one. Magic Leap‘s headset an example in the category.
  • Virtual reality (VR): a virtual world that is completely rendered. Examples here would include Jaunt, which enables cinematic VR.
  • Both/Other: technologies that enable both AR and VR. An example is Eyefluence, which offers eye-tracking technology that can be applied to both virtual and augmented reality systems.
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