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Arianna Huffington has raised another $30 million for Thrive Global at a $120 million valuation

Thrive Global’s Arianna Huffington, seen here trying to force Kevin Durant to nap

While it’s not that $10 billion that Uber shareholders might be garnering right now in a massive tender offer, one of the car-hailing company’s most prominent board members — Arianna Huffington — managed to score $30 million in a new round of funding for her startup that focuses on “behavior change.”

The New York-based Thrive Global has been valued at $120 million, post-money, said sources, in the transaction. New investors include Salesforce founder and CEO Marc Benioff and the venture firm IVP.

IVP has invested about $20 million and Benioff $5 million. The rest of the funding came from another new investor, Marketo co-founder and former CEO Phil Fernandez, as well as early investors including Lerer Hippeau Ventures, Greycroft Partners, Advancit Capital and entrepreneur Sean Parker.

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