ReachNow previously debuted in Seattle back in April.
ReachNow, BMW's answer to Car2Go and Zipcar, has put 250 cars on Brooklyn's streets
BMW is offering Brooklyn residents another way to get around without owning a car. On Tuesday, the German automaker announced that it has brought its car-sharing operation ReachNow to the borough, spreading 250 "free-floating" cars on streets from Greenpoint and Williamsburg in the north down to Sunset Park in the south. The "home area" also includes portions of Borough Park, Crown Heights, Bedford-Stuyvesant and Bushwick.
Users who sign up for the service will locate the cars via the ReachNow app within the designated home area, and must find a parking spot within that area when the ride is done. The service, which debuted in Seattle in April, costs 49 cents a minute (30 cents while the car is parked). The charges include gas and insurance.
For users who want a longer drive, the price is capped at $50 for up to three hours, and $80 for up to 12 hours.
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