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Betaworks-backed Shine raises $2.5 million to boost morale via text messaging

Not everyone can afford a life guru. That’s why Shine created a free daily messaging service to make well-being more accessible. The Brooklyn-based startup announced today that it has secured $2.5 million in a round co-led by Betaworks and Eniac Ventures.

According to cofounders Naomi Hirabayashi and Marah Lidey, text messaging has an open rate of 98 percent, which is why they initially chose to capitalize on this medium. Some skeptics might have a hard time believing in this approach in an age of social media and fleeting apps — but the cofounders are confident. “Function over feature is more important,” said Lidey, in an interview with VentureBeat.

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