Blue Apron sells meal kits delivered to customers, who subscribe to the service.
Opinion: Subscription services have become popular with consumers, but now we will see what investors think
Blue Apron Inc., the subscription-based meal-kit delivery company, will test Wall Street’s appetite for unicorn companies that offer monthly services designed for lazy consumers.
New York–based Blue Apron APRN, +0.00% was valued at about $2 billion as a private company and filed its preliminary documents on Thursday to go public, seeking to raise at least $100 million. Blue Apron is a market leader in a very competitive, costly and perishable market: fresh food offered in kits for preparation by consumers who want to spend less time cooking and shopping than they otherwise would.
Blue Apron will be the first company in this overcrowded, on-demand subset of tech startups to go public.
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