Williamsburg's Bulletin is making “WeWork for retail” happen. The round was led by Brooklyn's own Notation Capital.
The idea is a well-designed brick-and-mortar storefront that’s basically sublet to small, frequently online-only retailers. The brands can rent on a month-to-month basis and can scale from a few shelves on the wall to a corner of the store.
It’s called Bulletin, and it’s the work of Ali Kriegsman and Alana Branston, who just raised $2.2 million to expand beyond their current Williamsburg and SoHo outposts.
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