Canvs is a startup measuring emotion on social media, but CEO Jared Feldman insisted that we shouldn’t think of it as a social sentiment company.
He said that’s because existing tools for measuring sentiment have earned something of a bad reputation. Where those tools are usually limited to classifying social media posts as good, bad or neutral, Canvs can classify a statement into 56 different emotional categories, including like love, dislike, annoying, boring or crazy.
Canvs announced today that it has raised $5.6 million in Series A funding led by KEC Ventures. Other investors in the Series A include Rubicon Venture Capital, Gary Vaynerchuk and BRaVe Ventures, Social Starts and Milestone Venture Partners.
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