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David Plotz explains how Atlas Obscura is changing the way the media will make money

Media companies need to either get to the insane volume where digital advertising makes sense or build a community that will pay money in other ways. AO is leading the charge for the latter.

As the dust settles on the great media internet disruption of the last 20 years, David Plotz is ready with an answer even before the interview has begun.

“No, I don’t think the media is broken!” the former editor-in-chief of Slate and the current CEO of Atlas Obscura said.

The publication, which began as a crowdsourced atlas of weird places in the world, has been increasing its editorial output in the last two years. Founded in 2009 by Joshua Foer and Dylan Thuras, the company hired Plotz away from Slate in late 2014. Since then, monthly unique visitors to the site have increased from 600,000 to more than 5 million, according to Plotz.

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