GoTenna, the device for people who want to stay connected when they don’t have cell signal, has found a natural launch partner — outdoor equipment retailer REI.
Daniela Perdomo, goTenna’s CEO and co-founder, told me that REI has signed on to be the startup’s exclusive retail launch partner. For the next three months, the only place you’ll be able to buy goTenna, aside from the goTenna website, will in REI stores nationwide (where they’re getting prominent placement, as you can see in the New York store photo above) andthe REI website.
GoTenna has created a lightweight device (1.8 ounces) that uses Bluetooth technology to pair with your smartphone and then generates long-range radiowaves to connect with other goTenna devices. That means you can send text messages and share your location (via pre-downloaded maps) even when you don’t have a cell connection.
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