27 Howard Street
Behind the storefront of the Michele Varian boutique in Soho lies a store within a store.
Past the shop’s collection of industrial-chic lamps, brightly colored throw pillows and quirky design items, fellow Soho designer Melissa Joy Manning runs her eponymous jewelry boutique underneath a skylight at the rear of the roughly 2,000-square-foot sales floor at 27 Howard Street.
The space-sharing arrangement, which in the world of retail real estate is usually referred to as a licensing agreement, started roughly five months ago after Manning lost her space at 12 Wooster Street and was looking for an economic solution to a real estate problem that many retailers face.
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