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How Group Nine Media CEO Ben Lerer Built a Digital Media Empire

Group Nine Media’s CEO Ben Lerer believes his company is ideally positioned to take advantage of today’s constantly shifting technology and ever-changing consumer behavior to become a “legitimately massive” player in the digital media sector.

“We are not in lipstick-on-a-pig startup mode,” declared Lerer at the [email protected] speaker series on Tuesday, March 7 at Bloomberg headquarters in New York City. “We have a longer-term view and are focused on the right stuff to build new formats and content.”

Group Nine was formed in late 2016 with a $100 million investment from Discovery Communications, creating a digital media giant with a combined total of more than 3.5 billion global monthly video views and a portfolio that includes the millennial-oriented brands The Dodo, Seeker and NowThis, in addition to Thrillist, which Lerer co-founded in 2004.

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