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How the Hype Machine has persisted and endured

The music discovery site still places humans and human experience over the efficiency of algorithms and software. Power to the people.

In the oncoming labor battle between man and machine, man can look to Greenpoint’s Hype Machine as one example, at least, of a space where us ol’ sapiens still got it on the bots.

The Greenpoint-based Hype Machine is a website that conglomerates music blogs and forms music charts out of what the blogs are covering. The more blogs are writing about a particular song, the higher it is on the Hype Machine’s Popular chart. As music blogs tend to be on the early adopter side of the industry, the songs you hear on the Hype Machine’s popular playlist are unlikely to be those you hear on the radio, or Spotify for that matter.

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