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How Machine Learning Turned Foursquare Into a Data Powerhouse

Machine learning is changing the way we make decisions about our products.

How does Foursquare use machine learning to make the product better? originally appeared on Quora - the place to gain and share knowledge, empowering people to learn from others and better understand the world.

Answer by Jeff Glueck, CEO of Foursquare, on Quora:

Machine learning. What a buzzword! But rightly so for our industry now. We all have access to more and more data, and using machine learning means we can make better decisions for our products based not on what we think is right, but what predictive models uncover about is right.

Many parts of the Foursquare business rely on elements of machine learning, and our superpower, Pilgrim, which understands how people move through the world, was created almost entirely from a machine learning perspective. I'll describe.

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