You are here

How One Woman Turned A Style Blog Into The World's Biggest Social Media Influencer Agency

Beca Alexander

When Beca Alexander cofounded the blog Fashion Indie 11 years ago, she’d no idea the experience she gained then would enable her to cofound the world’s largest influencer casting agency, Socialyte. Since launching in 2012, Alexander has gone from apartment-based start up to helming an all-female, 25-person SoHo media agency that works with over 2,000 brands (including Vogue, Marc Jacobs and L'Oréal) to create custom social campaigns that have reached over 130 million people. Not to mention, masterminding the rise of social media stars like Adam Gallagher of I Am Galla, Wendy Nguyen of Wendy’s Lookbook and Mariana Hewitt of Life With Me.

Read Complete Article